Digital Marketing Specialist

Accredited employerFull-timePosted 2 weeks ago

Job Description

About the role

As the Digital Marketing Specialist, you will deliver Google and Meta advertising and the EDM programme from build to send, bringing the digital strategy set by the Digital & eCommerce Trading Manager to life. You will also support the eCommerce team with website tasks, and work closely with the Brand team, the eCommerce Coordinator and digital partners and agencies.

Key responsibilities

Build, manage and optimise campaigns across Google (Search, Shopping, Performance Max), Meta and remarketing, including budget pacing, targeting and return on ad spend

Build, test and send all EDMs. Manage automated flows (welcome, abandoned cart, post-purchase), segmentation and the EDM calendar

Turn campaign plans into ad and EDM activity in line with the marketing calendar, working with the Brand team on assets and copy

Work with digital partners and agencies day to day to put campaign and keyword plans into action

Keep conversion tracking, pixels, GA4 and product feeds accurate and working

Report weekly on ad and EDM performance, with insights and recommendations for the Digital & eCommerce Trading Manager

About you

2+ years’ experience in digital marketing, ideally in retail or eCommerce

Confident with Google Ads, Meta Ads Manager, Klaviyo and GA4

Data-driven, with a knack for turning numbers into action

Detail-oriented: you get it right before it goes live

Friendly team player who’s keen to join a hands on, supportive team

Bonus points for Shopify, CRO or SEO experience, and a passion for sport

Apply (Original)

ApplyWave is not an employer or a recruitment agency. You apply to each employer directly — we find their contact and write your letter. Real employers never charge money for a job or a visa sponsorship.

Stirling Sports Albany

Immigration New Zealand

View Company Profile