Senior Web Analytics Specialist

Job Summary

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.

An excellent opportunity exists at MathWorks for an experienced Web Analytics professional. You will be part of a global, growing analytics team driving digital marketing efforts with data. You will configure and manage web analytics tools, analyze site and marketing campaign performance, and deliver clear, actionable reports to key stakeholders. This role translates complex web data into insights that drive business decisions and digital strategy. Strong collaboration, technical expertise, and data storytelling are essential.

MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.

Responsibilities

• Build, maintain, and automate reports and dashboards to deliver actionable insights on web performance and user behavior.
• Design and analyze A/B tests and web personalization campaigns to inform optimization strategies and guide business decisions.
• Demonstrate deep expertise in digital analytics platforms and A/B testing tools such as Adobe Analytics and Google Analytics.
• Utilize SQL, Power BI, and Snowflake data warehouse for advanced data analysis, visualization, and reporting.
• Partner with cross-functional teams to translate data findings into strategic recommendations for website improvements.
• Ensure data integrity and best practices in managing web analytics and reporting systems.

Qualifications

• A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
• Visa sponsorship will not be provided for this position.
• Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.
• Proficiency with web analytics tools

Additional Qualifications

• Experience with Web Analytics and SQL
• Experience debugging web data collection and configuration
• Exceptional interpersonal skills; able to influence decision-makers; able to operate in a collaborative, cross-functional environment
• Experience with A/B testing
• Hands-on experience in using Adobe APIs and JavaScript is a plus
• Experience working with a global team