Digital Strategy Coordinator

Union/Affiliation

**Administrative and Professional Staff (APSA)**

Pay range

**$69,102 to $82,420 annually**

SFU Department Descr

**Beedie Marketing and Communications**

Position Grade

**7**

# of openings

**1**

Biweekly Hours

**72**

**Who We Are**

Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose – the essence of SFU – is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.

The Marketing & Communications team is responsible for all external communications, marketing, promotions, and public relations initiatives for SFU's Beedie School of Business. The Marketing & Communications team support various stakeholders, including graduate and undergraduate recruitment, alumni, career management centre, the dean's office, student engagement, and more. The Marketing & Communications team is responsible for all paid, earned, and owned content creation and oversight, and for ensuring the integrity of the SFU Beedie brand across all communication channels and assets, including the business school's website and social media accounts. The Marketing & Communications team manages relationships with a media agency, an advertising agency, and a variety of contract vendors (including photographers, copywriters, digital marketing specialists, web developers, and more).

**About the Role**

The Coordinator, Digital Strategy plays a key role in assisting with the implementation, assessment, and ongoing enrichment of Beedie School of Business (SFU Beedie) online marketing, communications, and advertising initiatives in support of the school’s branding and business objectives. The Coordinator supports the supervisor in cultivating an effective and dynamic digital presence to drive social media following and engagement, web traffic, conversions or other online objectives. In collaboration with the supervisor, the Coordinator establishes and implements digital brand guidelines and creates the necessary brand assets to ensure all digital properties support the school’s brand strategy.

Full