Growth Marketing & Systems Specialist

• Growth Marketing & Systems Specialist
• SEEK ADVERT | The Regions Immigration Law & Recruitment
• Hamilton, Waikato | Full-time
• Turn digital marketing into real leads, stronger candidate pipelines and smarter systems.
• The Regions Immigration Law & Recruitment is looking for a hands-on Growth Marketing & Systems
• Specialist to help strengthen the digital engine behind our sales and recruitment growth.
• For nine years, we've supported employers and candidates across regional New Zealand through
• recruitment, immigration and settlement.
• We're now looking for someone who can combine digital marketing and lead generation with strong CRM,
• automation and technology capability - someone who enjoys creating campaigns, measuring what works
• and using digital tools to make the business smarter and more effective.
• Working closely with our Sales & Recruitment, Directors and Operations function, you'll turn
• agreed commercial and recruitment priorities into targeted campaigns that generate and nurture both
• employer and candidate leads.

What You'll Be Doing

• Build and execute digital lead-generation campaigns for employers across priority industries and
• markets.
• Develop recruitment marketing campaigns to attract candidates aligned with genuine employer demand.
• Manage digital channels including Google, Meta, LinkedIn, email, website and relevant job or recruitment platforms.
• Build landing pages, lead magnets, email journeys and nurture campaigns.
• Track lead source, quality, conversion, acquisition cost and campaign ROI.
• Manage and improve CRM and marketing automation workflows.
• Develop segmentation, lead nurturing and practical automation that improves follow-up.
• Use AI and digital tools to improve marketing, lead generation and business efficiency.
• Support CRM, Google Workspace and other digital business-system improvements.
• Coordinate with external IT providers, developers and technology partners where specialist support is
• required.
• Manage website, social and email marketing content that supports commercial and recruitment
• objectives.
• Create practical content including client stories, candidate journeys and targeted service campaigns.
• Develop dashboards and provide useful insights on campaign and funnel performance.
• Continuously test, learn and improve.

What We're Looking For

• We're looking for a marketer who is commercially focused, digitally capable and comfortable being hands-
• on.
• Experience in digital marketing, demand generation, growth marketing or performance marketing.
• A track record of generating B2B leads through digital channels.
• Strong hands-on campaign capability across paid, organic, email and web channels.
• Experience with CRM and marketing automation platforms.
• Strong analytical skills and confidence working with conversion and performance data.
• Digital confidence and an interest in automation, AI and emerging business technology.
• Experience building digital journeys, nurture workflows or automated campaigns.
• Strong content and written communication skills.
• Ability to translate business priorities into practical marketing activity.
• Confidence working across Sales, Recruitment, Operations and external technology providers.
• Experience in recruitment marketing, staffing, immigration, agribusiness or another relationship-led B2B service environment would be highly regarded.
• What Makes This Role Different?
• This isn't a traditional brand-only marketing role, and it isn't an IT helpdesk role.
• Your focus will be on using marketing, data, CRM, automation and digital tools to create measurable
• business outcomes.
• Our Sales & Recruitment Leader will own sales strategy, sales conversion and recruitment performance.
• You'll help build the digital engine that supports those outcomes - generating the right employer and
• candidate audiences, nurturing them effectively and giving the business better digital tools and visibility.
• You'll also work alongside our Operations function to help implement practical technology and automation
• improvements across the business.
• You'll Enjoy This Role If You...
• Enjoy seeing a campaign turn into real leads and opportunities.
• Like both creative marketing and performance data.
• Naturally look for opportunities to automate or simplify repetitive work.
• Are curious about AI and how new technology can improve a business.
• Enjoy building things yourself rather than only managing agencies.
• Can move comfortably between content, campaigns, CRM, analytics and systems.
• Like working closely with commercial teams and understanding what the business actually needs.
• Enjoy testing ideas, learning from the data and continuously improving.

About The Regions

The Regions is a New Zealand recruitment and immigration business supporting employers and candidates

across regional communities.

Our work connects businesses with the people they need while supporting candidates through recruitment,

immigration and settlement.

Our values are: Support. Adapt. Grow.

If you're a commercially minded digital marketer who enjoys lead generation, technology, automation and

measurable growth, we'd love to hear from you.

Apply through SEEK with your CV and tell us about a digital campaign, lead-generation initiative or

automation you've built that produced a measurable result.